Samsung to play integral role in TGL’s goal of ‘redefining golf’
TGL, the new golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought Samsung onboard as its official screen partner. Samsung will...
Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
Tried and tested or tired? Dissecting docuseries’ place in sports media
Who doesn’t love a good docuseries? Sports organisations for one can’t seem to get enough of them, seeing these productions as a way of...
SportsGrid pens deal with leading golf influencer Paige Sprianac
SportsGrid has partnered with Paige Sprianac, a golf social media influencer, in a multi-year agreement.The sports betting-focused TV network has hired the influencer for...
KPMG applauds women’s golf resurgence with sponsorship renewal
KPMG has renewed its title sponsorship of the KPMG Women's Irish Open for an additional three years.With this extension, the 2025 KPMG Women’s Irish...
Saudi PIF to focus on domestic Riyadh events and cut back...
The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy.As...
Insider Sport to provide on-the-ground coverage of SPORTEL Monaco
The Insider Sport team is getting ready to attend the Sportel Monaco conference taking place later this month, preparing for a range of conference...
DP World Tour deepens ties with OlyBet at Open de France
DP World Tour has expanded its partnership with its official European betting partner OlyBet, naming the brand an official partner of the Open de...
LIV Golf hires Nike veteran to elevate global communications
LIV Golf has named Ilana Finley as its new Chief Communications Officer, responsible for overseeing all global communications for the league.In her new position,...
Why the Solheim Cup can help inspire the next generation of...
The 2024 Solheim Cup got underway yesterday for its 19th edition as Team USA looks to claim victory over Team Europe for the first...