LET unites with LPGA to drive golf’s European presence

Seeking to grow women’s golf, the Ladies Professional Golf Association (LPGA) has united with the Ladies European Tour (LET).  The joint venture aims to boost...

Sky Sports lands exclusive live UK Masters rights from 2020

Sky Sports has acquired the exclusive live UK broadcasting rights of the Masters tournament in the UK. The new agreement, which begins in 2020, will now...

The PGA Tour eyes increased engagement with in-play betting

With a stated strategy of elevating engagement and expanding the sport’s audience, the US PGA Tour has revealed it could be on the cusp...

Commercial Bank extends sponsorship of Qatar Masters

Commercial Bank has strengthened its ties with the Qatar Golf Association, extending its sponsorship of the Commercial Bank Qatar Masters for a 14th consecutive...

Sky Sport pens new partnership with The New Zealand Open

New Zealand's premier golfing event, The New Zealand Open has announced a new long-term partnership with Sky Sport. Sky Sport has backed the New Zealand Open...

Annika Sörenstam unites with Henrik Stenson to drive inclusivity in golf

The European Tour and Ladies European Tour have united to announce Major Champions Henrik Stenson and Annika Sörenstam will host an groundbreaking mixed event...

Irish jockeys raise €5,000 for IJF through BETDAQ Rider Cup

Irish horse racing greats from past and present have continued to raise money for the Irish Injured Jockeys Fund and Cancer Trials Ireland after...

Martin Westney on the emergence of Long Drive Golf

Long Drive Golf has emerged as one of Europe’s breakthrough sports, expanding the audience and redefining engagement within golf. InsiderSport spoke to Martin Westney, the...

Solheim Cup strengthens portfolio of partners with goodr

Active eyewear brand goodr has been announced as an official partner of the 2019 Solheim Cup. The Official Sunglasses Supplier of the tournament, which takes...

The PGA TOUR deepens data partnership with IMG ARENA

The PGA TOUR has deepened its multi-year agreement with IMG ARENA, to allow for the distribution of its official scoring data to betting operators within...