The PGA Tour elevates fan engagement with DraftKings

The PGA Tour has united with DraftKings, to offer its first ever ‘Official Daily Fantasy Game’. The launch comes after DFS and sports betting operator DraftKings confirmed...

Engagement high as intriguing British Open beckons

The 148th British Open kicks off tomorrow at Portrush, with golf's oldest major inevitably peaking engagement amongst fans once again.  We spoke to Oddschecker US' International...

The importance of free-to-air sports broadcasting

Sport is ingrained in most cultures. Whether it’s cricket, football, basketball, or golf, the game gets into our psyches from a very young age....

Sky Sports extends Open deal to 2024

Sky Sports has confirmed that its coverage of The Open, golf’s oldest major, has been extended through until 2024. The network previously shared live TV...

LPGA deepens integrity commitment with Genius Sports

The Ladies Professional Golf Association (LPGA) has united with Genius Sports to confirm the implementation of a comprehensive integrity program. As part of the partnership to...

PGA Tour and Wells Fargo drive the green with sponsorship extension

The PGA TOUR has announced that Wells Fargo has extended its sponsorship of the Wells Fargo Championship through to 2024 after signing a five-year...

PGA Tour elevates fan engagement with Action Images

The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters. The PGA...

IMG ARENA: Accelerating the evolution of golf with enhanced data

Utilising data and digital innovations, IMG ARENA is seeking to accelerate the evolution of golf coverage and heighten audience engagement for the sport. IMG ARENA's...

The European Tour confirms Betfred as title sponsor of British Masters

The European Tour has announced UK betting operator Betfred as the new title sponsor of the British Masters. The agreement, for an initial two years,...

Sky Sports uses all four Majors broadcast to drive golf coverage

A newly revamped Major calendar will see Sky Sports broadcast all four Majors, starting with the Masters tournament at Augusta National in April as...