LIV Golf up its social media game with Rick Shiels partnership
Influencers have become part and parcel of the sports marketing mix and in the latest collaboration, LIV Golf has partnered with Rick Shiels Media.This...
HyFlyers GC secures Primo as official apparel sponsor
HyFlyers GC, the LIV Golf team led by Phil Mickelson, has announced a partnership with Primo, a brand specialising in golf apparel.Under the partnership,...
LIV Golf seeks ‘new heights’ with FOX Sports deal
LIV Golf and FOX Sports have entered into a multi-year media rights partnership to broadcast LIV Golf tournaments across the US.Starting in February, the...
TGL ‘builds out commercial programme’ with FanDuel agreement
TGL presented by SoFi, a golf league backed by Tiger Woods and Rory McIlroy's TMRW Sports, has named FanDuel as its official sports betting...
PGA Tour signs Spain WBD deal while launching new media studio
The PGA Tour has kicked off 2025 with some major media developments, launching its PGA Tour Studios production studio and signing a deal with...
Sky cements new golf deal with TGL
Sky has announced a two-year broadcasting deal with the TGL presented by SoFi, the new team golf league founded by Tiger Woods and Rory...
DP World Tour’s Marco Penge suspended over illegal betting
The DP World Tour has announced that its golfer Marco Penge has been suspended for three months over breaches of the anti-betting regulations of...
Samsung to play integral role in TGL’s goal of ‘redefining golf’
TGL, the new golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought Samsung onboard as its official screen partner. Samsung will...
Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
Tried and tested or tired? Dissecting docuseries’ place in sports media
Who doesn’t love a good docuseries? Sports organisations for one can’t seem to get enough of them, seeing these productions as a way of...