UFC combines with 4D Sight for ‘hyper-targeting’ live events ads
UFC has revealed a new deal with virtual branding firm 4D Sight that will place the logos of various MMA sponsors digitally across the...
UFC strengthens integrity focus with ProhiBet
UFC has strengthened its approach to integrity through a new collaboration with ProhiBet, the solution that monitors prohibited bettor activity.
ProhiBet provides an advanced notification...
OKTAGON MMA secures ‘landmark broadcast deal’ with Channel 4
European MMA promotion OKTAGON MMA has announced a landmark broadcasting partnership with Channel 4 in the UK.
As part of the deal, all OKTAGON MMA...
Report: PFL edges closer to Bellator acquisition
The Professional Fighters League (PFL) is in reported talks with fellow MMA promotion Bellator over a potential acquisition.
The deal, according to Front Office Sports,...
Saudi Arabia makes first foray into MMA with PFL investment
The sporting investments of the PIF in Saudi Arabia have continued as the group has made a venture into MMA - acquiring a minority...
The UFC combines with Roobet.fun in new partnership
The UFC has announced a new partnership with Roobet.fun, a free-to-play social casino.
As a result of the deal, Roobet.fun will gain significant exposure through...
ONE Championship announces four new US shows for 2024
Singapore-based mixed martial arts (MMA) promotion ONE Championship has announced four US events following on from its successful debut in the country.
ONE is seeking...
UFC touches gloves with bet365 for a third consecutive year
UFC has extended its partnership with online sports betting firm bet365 for a third consecutive year in the UK and Ireland.
As part of the...
UFC becomes Betclic’s first global partnership
UFC has announced an agreement for Betclic to become its official betting partner of in France, Poland and Portugal.
The mixed martial arts promotion is...
Adesanya and Volkanovski become first athletes to be sponsored by Prime
KSI and Logan Paul-owned Prime Hydrate has continued to strengthen its sports marketing approach, announcing a new collaboration with UFC featherweight champion Alex Volkanovski...