UFC to payout $375m to fighters after decade-long antitrust case
The UFC has been given final approval by Judge Richard Boulware to begin a total payout of $375m to relevant fighters over an antitrust...
UFC’s du Plessis signs with Betway to inspire African talent
UFC middleweight champion Dricus du Plessis has partnered with sportsbook Betway as its newest ambassador.The partnership has a focus on Betway’s African operations. Hailing...
WWE and UFC to showcase ‘formidable marketing’ with SPRIBE deal
TKO Group Holdings, the parent company of WWE and UFC, has signed a multi-year sponsorship agreement with SPRIBE, a software developer specialising in casino...
PFL partners with Cloudbet in MMA’s latest crypto betting deal
The recent trend of crypto betting and casino operators seeking exposure in MMA continues, as the Professional Fighters League (PFL) announces a deal with...
UFC’s Dana White joins Meta board amid rising influence
Dana White, President and CEO of UFC, has joined the board of Meta, the American tech giant behind Facebook, Instagram, WhatsApp and other products.On...
UFC adds Corpay to growing international sponsorship base
Corpay and the UFC have entered into a new agreement, which sees the corporate payments company become the MMA promotion’s official global foreign exchange...
Boxers’ and MMA fighters’ union calls for broadcaster support
The Global Fighters Union (GFU) is calling on UK media to apply the same model used to support the Professional Footballers Association (PFA) to...
UFC and Pepperstone come together to expand across Asia
The UFC and online forex trading provider Pepperstone have entered into a new partnership with both parties looking to grow their statute in the...
UFC to leverage IBM’s AI technology to enhance viewing experience
The UFC have entered into a new partnership with IBM to tap into the capabilities of AI to create a new viewing experience for...
UFC revenue feels the hit of fewer Q3 events as TKO...
One year after the merger of the UFC and WWE in Q3 2023, the duo’s parent company, TKO Group Holdings, continues to reap dividends.The...