T-Mobile becomes official partner of McLaren F1 team
McLaren F1 Racing has announced T-Mobile as an official partner of the team for the upcoming US Grand Prix. T-Mobile will become an exclusive 5G...
Toyota returns to Formula 1 as Haas’ technical partner
For the first time in 15 years, Toyota will return to Formula 1 after signing a technical partnership with the Haas F1 Team effective...
F1 continues younger audience focus with Hot Wheels deal
Formula 1 has revealed a licensing partnership to create F1-themed Hot Wheels products, launching the first product today (10 October).The first product will see...
Formula One ordered to remove any Stake branding of F1 Team
Ahead of the upcoming Dutch Grand Prix this Sunday (25 August), the country’s Gaming Authority has ordered Formula One to remove any advertising of...
Packed racing calendar and sponsor diversity drives Formula One Q2 revenue
Global media, audience and commercial interest in Formula One is driving the motorsports series to new financial heights.According to the latest financial results published...
McLaren and Mastercard join forces in major sponsorship deal
Mastercard and the McLaren F1 Racing Team are looking to deliver ‘priceless’ experiences in a new multi-year sponsorship agreement. The global payments company aims to...
Audi announces bp as first partner ahead of 2026 F1 debut
Audi has named bp as the first official partner of its factory team ahead of its entry into Formula 1 in 2026.Under the agreement,...
NASCAR enters the world of Fortnite to showcase new interactive racing...
NASCAR will debut a new “one of a kind” racing game built in the hugely popular video game Fortnite. Developed in partnership with UK metaverse...