F1 revenue feels the pinch from one less race in Q3
Formula One revenue fell marginally during the third quarter of the financial year but its parent group, Liberty Media, remains very confident of future...
Ferrari F1 Team brings IBM onboard to enhance its digital presence
F1’s Scuderia Ferrari has inked a multi-year partnership agreement with IBM to curate and develop engaging digital content for its fanbase. IBM will become Ferrari’s...
Formula 1 continues commercial growth with 188BET renewal
Formula 1 has announced it is renewing its partnership with Asian sportsbook 188BET after the end of its previous five-year agreement.Under the agreement, 188BET...
Formula 1 builds on Americas momentum with new Amex agreement
Formula 1 has extended its partnership with American Express, making the latter a global partner of the motorsport organisation.Through this new partnership, F1 has...
Williams F1 team extends Kraken sponsorship focusing on fan engagement
The Williams F1 Racing team has extended its global partnership with cryptocurrency exchange Kraken until the end of the 2025 Formula 1 season. In 2023,...
T-Mobile becomes official partner of McLaren F1 team
McLaren F1 Racing has announced T-Mobile as an official partner of the team for the upcoming US Grand Prix. T-Mobile will become an exclusive 5G...
Toyota returns to Formula 1 as Haas’ technical partner
For the first time in 15 years, Toyota will return to Formula 1 after signing a technical partnership with the Haas F1 Team effective...
F1 continues younger audience focus with Hot Wheels deal
Formula 1 has revealed a licensing partnership to create F1-themed Hot Wheels products, launching the first product today (10 October).The first product will see...
Formula One ordered to remove any Stake branding of F1 Team
Ahead of the upcoming Dutch Grand Prix this Sunday (25 August), the country’s Gaming Authority has ordered Formula One to remove any advertising of...
Packed racing calendar and sponsor diversity drives Formula One Q2 revenue
Global media, audience and commercial interest in Formula One is driving the motorsports series to new financial heights.According to the latest financial results published...