ESPN opts to renew Atlantic Coast Conference media deal
The Atlantic Coast Conference’s (ACC) long-running partnership with ESPN has been extended, cementing the outlet’s standing as a major broadcaster of college athletics.ESPN opted...
Racing TV and Sky Business deal provides “great opportunity” for hospitality
Racecourse Media Group, the parent company of Racing TV, has renewed its partnership with Sky Business.Under the agreement, Sky Business will remain the exclusive...
Eyeball.Club: How computer vision is uncovering football talents globally
Football scouting has undergone a major transformation in how clubs utilise next-generation technology to uncover the next young future stars. Eyeball.Club has been one of...
AC Milan extends Bitpanda deal to shirt sponsorship agreement
Serie A’s AC Milan has extended its partnership with cryptocurrency company Bitpanda which will see the latter become a shirt sponsor for the Italian...
FFR seeks exposure with first betting sponsor Betclic
The Fédération Française de Rugby (FFR) has named Betclic as its official sportsbook sponsor - the organisation’s first-ever sports betting partner.Running until 2028, the...
Illegal betting probe launched into 2023 Terry Rozier NBA game
Miami Heat guard Terry Rozier’s performance in an NBA game two years ago is under federal investigation for alleged irregular betting patterns. Rozier has neither...
beIN Sports serves up ATP Tour deal until 2028
beIN Sports has renewed its exclusive ATP Tour broadcast rights deal for the Middle East and North Africa (MENA) region until 2028. The renewed agreement...
European League of Football adds DAZN to ambitious growth plans
Europe’s largest American football league is targeting wider media exposure via a deal with DAZN as it plans to further expand its presence across...
F1 brings added luxury to GPs as Louis Vuitton named official...
LVMH, owner of luxury French fashion brand Louis Vuitton, has joined Formula One as its latest official global partner for the next decade.Louis Vuitton...
Serie A partners with Kings League to run new fan engagement...
Gerard Pique’s Kings League is expanding via a partnership with Serie A with both parties agreeing to run collaborated events that seek to create...