MLR looks to “supercharge” US rugby with ESPN deal
Major League Rugby (MLR), the highest level of rugby in North America, has signed a media rights deal with ESPN.As part of the agreement,...
McLaren Racing gear up for 2025 F1 season with Greene Tweed
McLaren Racing has agreed a mutli-year partnership with Greene Tweed to become the Formula 1 team’s official partner. Greene Tweede, a global manufacturer of high-performance...
LIV Golf heads to UK free-to-air and PGA Tour Chief meets...
This week has shaped up to be a big one for the golf world as a series of developments have seen LIV Golf further...
UFC to payout $375m to fighters after decade-long antitrust case
The UFC has been given final approval by Judge Richard Boulware to begin a total payout of $375m to relevant fighters over an antitrust...
Six Nations records impressive ratings amid digital strategy
Ahead of the second weekend of action, ITV and the Six Nations will aim to build on the record-breaking viewership seen on ITV1.Six Nations...
DAZN to broadcast celebrity-backed E1 racing series globally
DAZN has secured a new sports broadcast deal, this time for the UIM E1 World Championship, a celebrity-backed electric raceboat series. Under the multi-year agreement,...
Unilever extends UEFA partnership to Women’s EURO 2025
UEFA has extended its partnership with Unilever to expand over to women’s football, becoming an official sponsor of the UEFA Women’s EURO 2025. The consumer...
German Bundesliga renews flagship sportsbook partnership
Tipico has renewed its sponsorship deal with the top two tiers of the country’s football pyramid.The Bundesliga and 2. Bundesliga will retain Germany’s largest...
Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership
Chelsea FC has partnered with cloud communication platform Twilio to engage “more deeply” with its global fanbase. As part of the agreement, Twilio will supply...
WWE’s Royal Rumble sets standard for sports entertainment
WWE is off to a record-breaking start this year with Royal Rumble 2025 becoming the most successful in the company’s history. Founded in 1980 as...