PDC World Darts Championship boosts commercial success in 2024/25
The Professional Darts Corporation (PDC) World Darts Championship has approximately generated $4.57m in sponsorships, according to GlobalData, a data and analytics company. In terms of...
British & Irish Lions select talkSport for fourth consecutive Tour
The British & Irish Lions has named talkSport as the exclusive audio broadcast partner for this summer’s Tour to Australia. Under the agreement, talkSport will...
The esports report – HEROIC focuses on content in CDKeys deal
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Ruben Amorim and the perils of honest communication
Tim Jotischky is Divisional Managing Director, Reputation, at The PHA Group, writing for Insider Sport. He shares his extensive history within sports media and...
ESPN Bet’s swinging for golf exposure with PGA Tour streaming deal
The convergence between the media and betting sectors in the US continues to build as sports organisations look for new ways to generate revenue...
British basketball hangs in balance after Super League Basketball loses rights
In a stunning turn of events, the British Basketball Federation (BBF) has handed the licence rights for its top-flight league to EuroLeague CEO Marshall...
Chelsea FC taps into digital assets for LatAm fans with Roobet
Chelsea FC has named Roobet as its official regional betting partner for Latin America and Canada. Aiming to enhance user experience through promotional content and...
Home Nations football associations renew EE partnerships
The governing bodies of English, Scottish, Welsh and Northern Irish football have renewed each country’s national teams’ partnership with telecommunications firm EE.England’s Football Association...
West Ham Utd & Trainline partner to offer fans discounted travel
West Ham United has formed a partnership with Trainline to offer fans of the club discounts on train tickets for select Premier League and...
Racing Club extends Betsson sponsorship to front of shirt status
Argentine football club Racing Club has extended its partnership with sports betting operator Betsson after a successful near two-year partnership. Having previously donned the back...