Paris Saint Germain’s esports division has partnered with Talon, resulting in a rebrand of the latter’s Rainbow Six Siege (R6) team to PSG Talon R6.
The rebranding of Talon’s R6 team isn’t the first collaboration between the two organisations, with the duo hoping to build on the shared success of the organisation’s League of Legends team.
This strategic rebranding comes ahead of the 2024 season, which is set to commence on 14 March. The team will make its debut in the South Korea League under its new name with an all-Korean roster.
Additionally, the team will be joined by European icons, Fabian and Pengu, joining the team as Head Coach and Content Creator, respectively.
Sean Zhang, CEO at TALON, commented: “We are thrilled to unveil PSG Esports as our new partner in Rainbow 6 alongside two of the most iconic figures of the game, Fabian and Pengu.
“Our ambition is to make a significant impact in the competitive landscape of Rainbow 6. This marks a bold stride towards our vision of achieving further greatness on a global scale.”
Both Fabian and Pengu boast impressive careers, having won multiple Six Invitational and Major championships together. Supporters of the team will hope that their addition will help propel the organisation to higher levels.
Fabien Allègre, Chief Brand Officer of PSG, remarked: “We’re delighted to extend our partnership with Talon Esports, with whom we have been partnering for several years on League of Legends.
“After the recent opening of our store in Seoul and a football academy that has been running since 2021, the launch of this team on Rainbow 6 reflects the passion of South Korean fans for Paris Saint-Germain.
“Korea is a strategically important territory for the club, and no doubt entering this league together will help us to reinforce our relationship and achieve our common goals in Korea.”
Moving away from esports and looking at PSG’s football division, Nasser Al-Khelaifi, Chairman of the football team, announced the club’s intentions to leave its current stadium in February, following a dispute with the Paris City Council over the acquisition of the stadium.
