Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
Sideline Moves: Former NBA VP joins EuroLeague to handle rivalry
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...
Brazilian clubs brace for revenue shift as betting sponsors pull back
Brazilian Serie A sees 33% drop in betting shirt sponsors as new financial rules take effect, writes Leonardo BiazziThe 2026 Campeonato Brasileiro Série A...
Levy share sale fuels Tottenham sale reports
Tottenham Hotspur’s ownership group has seen many recent internal changes in the past, but could Daniel Levy’s 30% stake become the breakthrough for outside...
How ICC plans to win over baseball fans in the US...
The ICC is bringing World Cup cricket to US and Canadian fans for free, using YouTube creators to turn baseball audiences into cricket followers...
RedBird completes refinancing of AC Milan, ending Elliott-era debt
The refinancing sees Elliott representatives step down from AC Milan’s board, simplifying the club’s governance structure as RedBird consolidates full control ahead of long-term...
Why Germany no longer makes the cut as the Baller League...
The influencer football startup co-founded by German World Cup winners is pulling back from its home market as it chases growth and valuation overseas.The...
Why the World Cup is FOX’s megaphone and Ligue 1+’s lifeline
One broadcaster wants scale, the other wants survival as FOX and Ligue 1+ chase World Cup audiencesFOX Sports has rolled out a record-breaking broadcast...
Sideline Moves: Manchester United stadium project makes progress
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...