Enhanced Games stirs controversy as Norway pushes for WADA reform

A Norwegian contamination case is fuelling demands to update anti-doping rules at the same time the Enhanced Games is pushing ahead with a model...

Partnership Playbook: PayPal, Zilch, AWS and more

Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...

Netflix and Paramount to go to war again. This time over...

Netflix has extended its window to showcase more live sports on its platform, and the world’s most watched domestic football league has now become...

Is match-fixing a threat to MMA? OKTAGON says no

Insider Sport speaks with OKTAGON Co-founder Pavol Neruda about match-fixing fears, the promotion’s integrity safeguards and how betting fits into MMA’s future.In the space...

FIBA enters fantasy sports space ahead of World Cup 2027 Qualifiers

FIBA has launched the first fantasy league built around national-team basketball, unveiling the product ahead of the FIBA Basketball World Cup 2027 Qualifiers.Announced on...

OKTAGON says fighters won’t risk match-fixing

In this preview of Insider Sport's full interview, Pavol Neruda, Co-founder of OKTAGON, shares his thoughts on match-fixing risks and the betting pressures facing...

Britain is losing the race for F1’s future

As the US and Gulf states turn Formula One into a strategic industrial asset, Oriana Morrison writes that Britain risks surrendering the engineering cluster...

Real Madrid opens to investors as Super League battle returns

Real Madrid is preparing to open its doors to outside investors for the first time in its history, as Florentino Pérez pairs announcement with...

The 2025 Ashes: A tale of two shirts

As the Ashes return in Perth, England’s expanded Vitality deal and Australia’s controversial Westpac front-of-shirt are turning traditionally “clean” Test whites into valuable, and...

PSG swaps broadcast revenue for lifestyle brand revenue

PSG may be France’s most successful club, but even the reigning European champions are concerned over the future of broadcast revenue in the countryRichard...