Foxtel provides ‘more footage than ever’ in F1 extension deal
Formula One has renewed its media rights deal with the Foxtel Group which will broadcast every practice, qualifying session and race live in Australia...
Thomas Hal Robson-Kanu – The overlooked business value of women’s football
As the UEFA Women’s Euro 2022 approaches, the competition is building greater commercial value as a sponsor for brands, with an expected viewership of...
UK and Ireland face no rival bids as Euro 2028 host...
The football associations in the UK and Ireland have stated that they are ‘confident’ they will be chosen as joint hosts of Euro 2028...
European Tour embraces new technologies in Five9 deal
The European Tour has announced that Five9, a cloud contact centre solutions provider, has become the event’s official customer contact centre software partner.The multi-year...
Formula One delivers ‘luxury fan experiences’ in MSC Cruises deal
Formula One has formed a multi-year partnership with MSC Cruises, as the company becomes a global partner of the competition for the 2022 season. The...
Puma provides F1 Team Orlen with kit for ‘highest level’ performance
Alfa Romeo F1 Team Orlen has chosen Puma as its new official race gear supplier, which will provide the ‘full range’ of items worn...
Paris FC signs ‘ambitious’ VBET partnership
Paris FC has announced a partnership with Armenia-based online sportsbook, VBET, for the end of the 2021-2022 and the 2022-2023 seasons.The French club is...
Nine Honduran football clubs link with Betcris as operator partner
Online sports betting operator Betcris has secured agreements with nine football clubs of the League of Honduras, as it looks to strengthen its marketing...
Integrity of Winter Olympics and AFCON ‘successfully’ monitored by GLMS
Sporting authorities had been alerted about eight suspicious fixtures last month by the Global Lottery Monitoring System (GLMS), whilst reporting ‘successful’ operations at two...
SBK boosts Gold Trophy prize money in three Doncaster sponsorships
Three races at Doncaster today are being sponsored by SBK including the inaugural SBK Gold Trophy 90 minutes before the Cheltenham Gold Cup.The sportsbook...