Dreams launches television campaign in ParalympicsGB deal extension
Dreams has extended its partnership with both TeamGB and ParalympicsGB, retaining its title as the official sleep partner in the lead up to the...
Cancun builds on heritage as World Taekwondo Championships host
The World Taekwondo Council has awarded the 2022 World Taekwondo Championships to Cancun and the 2023 World Taekwondo Cadet Championships to Sarajevo.On Friday during...
PDC to be played with Winmau boards only in ‘biggest deal...
The Professional Darts Corporation (PDC) has announced that events will be played exclusively using Winmau dartboards in a five-year partnership.The Winmau Blade 6 Triple...
Hancock Prospecting sponsors Australian Olympic Team in ‘change-making’ deal
The Australian Olympic Committee (AOC) has announced a partnership with Hancock Prospecting, as the mining company sponsors the country’s olympic team.Until 2026, the collaboration...
IOC hires brand ambassadors as match-fixing ‘ruins passion of the sport’
The International Olympic Committee (IOC) has appointed eight new brand ambassadors in a bid to raise awareness of the dangers of match-fixing and manipulation.With...
SailGP signs Mubadala as Grand Final title sponsor
SailGP has announced a new partnership with Mubadala Investment Company which will become the title partner of the Season 2 Grand Final. Taking place in...
Ski Classics ends Visma seven-year title partnership
Ski Classics has made the decision to end its partnership with Visma after season XII, which has been the title partner of the competition...
Horse Racing Ireland reports ‘remarkable resilience’ post-pandemic
Horse Racing Ireland (HRI) has reported ‘growth, confidence and resilience’ following the COVID-19 pandemic, after suffering strict restrictions on attendee limitations.In its 2021 year-end...
Olympian Ai Fukuhara as first WTT Japan General Manager
World Table Tennis (WTT) has appointed Ai Fukuhara as the organisation's first-ever General Manager in Japan.The ex-table tennis player and Olympic medalist will look...
Manchester City signs sponsorship with second Mubadala-backed firm
Manchester City FC has announced a new partnership with Aldar Properties PJSC which sees the company become the club’s official real estate partner.The sponsorship...