The Women’s Tennis Association (WTA) has announced Modern Health, a global workplace mental health platform, as its official mental health partner in a multi-year agreement.
The female-founded company has stated that it will ‘amplify a shared vision’ with the association to destigmatise mental health care and provide an expanded support network.
WTA President, Micky Lawler, commented: “Working with Modern Health represents an important opportunity for the WTA to further build on the work we started decades ago in this very important space.”
The WTA continues to further its mental health and wellness resources for elite athletes, which has been happening for the past 20 years, and Modern Heath serves as an ‘expansive resource’ available across the organisation.
Lawler continued: “High performance in all walks of life often comes with elements of stress and various other factors that affect our overall health. It is wonderful to work side by side with Modern Health so that we can help eliminate any stigma around mental health and we want to make sure that as many people as possible take control of what is fundamental to life itself.”
Additionally, the partners will co-produce a five-part digital content series featuring WTA players in a bid to raise awareness about the importance of mental health.
Throughout 2022, Modern Health will also engage with fans and athletes alike, appearing in mental health campaigns that reach the tennis and worldwide audience.
“More and more athletes are using their platform to bravely share their mental health struggles and to be open and transparent with those who follow and look up to them,” explained Alyson Watson, CEO & Founder of Modern Health.
“This is triggering an important shift in the narrative of mental health in sports and their vulnerability is paving the way for other individuals to follow in their footsteps and speak openly about mental health.
“As a female athlete who struggled with anxiety myself, I couldn’t be more honoured to partner with the WTA to support athletes as they push their bodies and minds to compete at the highest level. I look forward to collaborating with the WTA to encourage people across the globe to continue this important cultural conversation about mental well-being.”