LA Galaxy and LA Kings secure MKF partnership following AEG deal
Sports and live entertainment company AEG has signed a ‘strategic new marketing partnership’ with Monkey Knife Fight (MKF) that will see the fantasy sports...
PM reveals blueprint for bringing fans back to stadiums
The UK is set to welcome back fans to stadiums as soon as October, according to Prime Minister Boris Johnson.
During his press briefing at...
Marseille ‘pioneers’ fan engagement with Twitch broadcast initiative
Olympique Marseille has boosted its fan engagement opportunities by announcing that its upcoming friendlies against FC Pinzgau and SV Heimstetten will be streamed live...
Roma looks to ‘explore new opportunities’ following Nike termination
AS Roma has announced that it has prematurely terminated its decade-long commercial partnership with Nike four years early as the club looks to ‘explore...
PFL secures long-term Acronis partnership
MMA organisation the Professional Fighters League (PFL) has struck a ‘long-term marketing and technology partnership’ with software company Acronis in order to strengthen the...
Betsson looks to Spanish market growth with UD Ibiza
Sports betting operator Betsson has been announced as the new sponsor of the Spanish club of Second Division B Unión Deportiva Ibiza.
The club has...
Real Madrid boosts sponsorship portfolio with banking sector collaboration
Real Madrid C. F. has inked a new partnership with Liberbank for the firm to become the official bank of the club from next...
Corinthians unites with Galera.Bet in long term partnership
Corinthians has announced that sports betting firm Galera.Bet will become the club’s new sponsor after agreeing a five-year-deal.
Under the terms of the collaboration, the...
Stats Perform strengthens streaming partnership with NBL
Stats Perform has announced the continuation of its multi-year, exclusive official betting data and streaming partnership with Australia’s Hungry Jack’s National Basketball League (NBL).
The...
Gersh ‘thrilled’ to be appointed new Sportradar CFO
Sportradar has announced the appointment of former Paddy Power-Betfair CFO Alex Gersh as its new Chief Financial Officer, effective immediately.
Upon joining the company, Gersh...