Sideline Moves: Steph Curry swaps court for cloud in new role
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Dream11 shutdown puts India’s jersey sponsor in doubt
India’s men’s and women’s cricket teams could take the field without a front-of-shirt sponsor as Dream11 winds down real-money gaming in response to sweeping...
Manchester United owner sues Spurs over Audi deal talks
Manchester United’s Sir Jim Ratcliffe has received a lawsuit regarding his company’s sponsorship of Tottenham Hotspur.The legal battle between Tottenham Hotspur and INEOS Automotive...
Is the FIFA Club World Cup worth the schedule strain?
Initial scepticism around the Club World Cup was tempered by its promise to be staged every four years, but with clubs eyeing the financial...
WRU floats radical reset for elite rugby
The WRU’s consultation puts the women’s game at the heart of reform, committing to two fully professional teams, a new domestic league and stronger...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
Long-time football marketing agency backs Baller League
Cross-over sports are gaining momentum as Baller League secures backing from TEAM, the agency behind the Champions League’s global growth.TEAM has partnered with Baller...
EBU’s long game with World Rowing brings free-to-air certainty and a...
World Rowing has extended its European media rights partnership with the EBU through 2032, keeping the sport free-to-air across key markets and adding Beach...
Olympics create career paths amid athlete pay debate
Despite growing criticism over athlete pay, the Olympics is creating opportunities through a broadcast training scheme.The Olympic Broadcasting Services is offering athletes a new...
Sky Sports fends off Netflix for US Open rights, but how...
Sky Sports will remain the UK home of the US Open for the next five years, but not after fighting off interest from Netflix. Sky...