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WARSAW, POLAND - 30 SEPTEMBER, 2021: UEFA Europa League Group Stage Match, Legia Warszawa vs Leicester City FC 1:0 o.p: Jamie Vardy of Leicester City FC.
BREAKING
Football
Time to read: 3 min
All Premier League clubs clear of PSR violations for 2021-24 cycle
January 14, 2025
A general view inside the MKM Stadium prior to a Betfred Super League rugby fixture featuring Hull FC.
BREAKING
Fan Engagement
Time to read: 2 min
RL Commercial and IMG re-launch improved ‘Our League’ app
January 14, 2025
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Latest News
Time to read: 2 min
WWE RAW debut on Netflix breaks multiple records with 4.9m views
January 13, 2025
Welsh teams could head to Europe under FAW’s League Cup revamp plans
33:29
BREAKING
Europe
Time to read: 4 min
Welsh teams could head to Europe under FAW’s League Cup revamp plans
January 13, 2025
Twickenham, London,England on 20th July 2016: Twickenham Stadium is a stadium in Twickenham, south west London, England, It is primarily a venue for rugby union and hosts England's home test matches.
BREAKING
Integrity
Time to read: 3 min
Sweeney’s pay hike sparks RFU leadership vote
January 13, 2025
https://issuu.com/sbc.global/docs/sbc_leaders_issue_34?fr=sYmEzMzc2MzEyNjE
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Europe
Time to read: 2 min
SBC Leaders Magazine: LeoVegas CEO Gustaf Hagman talks trust in MGM
January 13, 2025
the logo of Paris Saint Germain football club on an official jersey.
BREAKING
Europe
Time to read: 2 min
PSG ‘shapes future of digital engagement’ with Bipanda deal
January 10, 2025
LONDON, ENGLAND - MARCH 1, 2019: View of the turnstiles entrance to Craven Cottage in London, England.
01:02:30
BREAKING
Comment
Time to read: 4 min
UK ticket resale crackdown: will it affect Premier League fans?
January 10, 2025
PAC college athletics leveraging EPIC Global Solutions education programmes
BREAKING
Integrity
Time to read: 3 min
PAC college athletics leveraging EPIC Global Solutions education programmes
January 10, 2025
BREAKING
Horse Racing
Time to read: 3 min
New Zealand racing authority looks to connect with US counterparts
January 9, 2025
Monaco - 03-07-2024: Monaco player #55 Mike James is seen with #2 Elie Okobo, #4 Jaron Blossomgame, #11 Alpha Diallo, #45 Donta Hall during the match between AS Monaco and Red Star Belgrade.
BREAKING
Basketball
Time to read: 2 min
AS Monaco Basket joins forces with zondacrypto for Euroleague
January 9, 2025
The esports report image.
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Esports
Time to read: 4 min
The esports report -  esports powerhouses team up 
January 9, 2025
Milwaukee, Wisconsin - July 18, 2024: Dana White, CEO of UFC at the Republican National Convention.
BREAKING
Latest News
Time to read: 3 min
UFC's Dana White joins Meta board amid rising influence
January 9, 2025
OlyBet adds Stade Toulousain to France sports sponsorship strategy
BREAKING
Europe
Time to read: 2 min
OlyBet adds Stade Toulousain to France sports sponsorship strategy
January 9, 2025
Rio, Brazil - april 09, 2024, Gil player in match between Fluminense (BRA) x Colo-Colo (CHI) held at Maracana Stadium by group round in Libertadores Cup.
BREAKING
Football
Time to read: 2 min
Chilean giant Colo-Colo announce Jugabet as main sponsor
January 9, 2025
Bundesliga’s 1. FC Kaiserslautern conducts first EPI transaction
BREAKING
Europe
Time to read: 3 min
Bundesliga’s 1. FC Kaiserslautern conducts first EPI transaction
January 8, 2025
Budapest, Hungary, Hungaroring 29. JULY 2022; 44, Lewis HAMILTON, GBR, Mercedes AMG F1 Team, Mercedes-AMG F1 W13 E Performance ,Formula 1 Grand Prix of Hungary, Budapest, Hungaroring, Hungary F1 GP.
BREAKING
Horse Racing
Time to read: 3 min
Adidas launches into Formula 1 with Mercedes-AMG deal
January 8, 2025
Football with Sky Bet EFL branding.
BREAKING
Football
Time to read: 2 min
EFL announces two Championship games free-to-air on ITV
January 8, 2025
Botafogo signs VBet sponsorship in second week of Brazil betting market
BREAKING
Football
Time to read: 3 min
Botafogo signs VBet sponsorship in second week of Brazil betting market
January 8, 2025
DAZN adds EuroLeague Women to growing basketball portfolio
BREAKING
Basketball
Time to read: 2 min
EuroLeague Basketball extends IIMG contract for another 10 years
January 8, 2025
Stamford, CT - April 7, 2023 : World Wrestling Entertainment, Inc. also known as WWE logo on corporate headquarters building in Connecticut.
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Asia
Time to read: 2 min
WWE’s Royal Rumble heads to Saudi Arabia in 2026
January 7, 2025
Credit: Paddy Power
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Comment
Time to read: 5 min
Paddy Power’s Big 180 campaign hits £1m mark again amid Littler stardom
January 7, 2025
North Berwick, Scotland, July 12th 2019: Aberdeen Standard Investments Scottish Open Golf Championship at the Renaissance Club. Rory McIlroy (NIR) watches carefully after driving on the first tee.
BREAKING
Golf
Time to read: 2 min
TGL ‘builds out commercial programme’ with FanDuel agreement
January 7, 2025
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026