Real Betis strengthens ties with European fanbase through Amazon
La Liga side Real Betis Balompié has partnered with Amazon in a bid to strengthen its relationship with its fans from all over Europe.
The Seville...
Irish FA announces new partnership with Toals Bookmakers
The Irish FA has unveiled Toals Bookmakers as the official bookmaker of the Northern Ireland senior international football teams, the Tennent’s Irish Cup and the Match Intermediate...
Sky Sports secures exclusive Scottish Premiership deal
Sky Sports will become the exclusive broadcaster of the Ladbrokes Scottish Premiership from 2020, confirming a five-year deal with the Scottish Professional Football League...
Betway gets on board with Mzansi Super League T20
UK online betting operator Betway has strengthened its cricket sponsorship portfolio, agreeing a three-year-deal to become the official betting partner of the Mzansi Super...
Chelsea confirm new content to elevate engagement in China
English Premier League club Chelsea are looking to elevate engagement with the club’s audience in China, becoming the first side to introduce a pre-match...
IMG unites with PGA Tour to provide safe betting content
IMG Arena, the newly formed ‘betting innovation division‘ of leading global sports agency IMG has unveiled a comprehensive data partnership with golf’s PGA Tour.
Securing a multi-year partnership,...
Steve Brown stands down as RFU Chief Executive
The RFU Chief Executive Steve Brown has announced that he is standing down and will be leaving the RFU at the end of the...
Premier League strengthens relationship with Barclays
Barclays has deepened its longstanding partnership with the English Premier League by completing a £31.5m three-year sponsorship extension with the league.
The extension means...
PSG confirms partnership with Asian betting operator LoveBet
French champions and Champions League contenders Paris Saint-Germain has signed a partnership for two seasons with Asian online betting operator, LoveBet.
LoveBet is prominent in...
CDI and Keeneland succeed with racing aspirations
Louisville headquartered gaming, racing and entertainment group Churchill Downs Incorporated has been issued a racing licence for its $125m venue to be constructed in...