New racing series Extreme E secures BBC partnership
The British Broadcasting Corporation (BBC) has revealed that the service will broadcast the new all-electric racing competition, Extreme E, when it begins next year.The...
PGA Tour strikes broadcast deal with ESPN+, CBS and NBC
The PGA TOUR has announced its new nine-year domestic media rights portfolio by securing long-term partnerships with ESPN+, CBS and NBC, enhancing both the men’s...
NWSL’s Reign FC rebranded to OL Reign
National Women’s Soccer League (NWSL) side Reign FC has rebranded to OL Reign following Olympique Lyonnais’ OL Groupe’s takeover of the American team.Along with...
Ex-McLaren CEO launches new sports safety organisation
Former McLaren Technology Group founding shareholder, chairman and CEO, Ron Dennis CBE, has announced the launch of Podium Analytics, a new organisation which aims...
Insider Sport’s stories of the week: Leixões, Influencers and the CSL
From sponsorships to industry-breaking announcements, the sporting business sector has been full of engaging news this week.Insider Sport takes you day-by-day through some of...
Oakley steers into the esports sector with MotoGP
North American lifestyle brand Oakley has further broadened its sponsorship horizons by partnering with the MotoGP eSport Championship for the 2020 season.Dorna Sports, the...
Rugby World Cup announces GL Events as first sponsor
The organisers of the 2023 Rugby World Cup, due to be held in France, have announced event services company GL Events Group as its...
Monaco to boost global engagement through ‘IQONIQ’ deal
Ligue 1 football club AS Monaco has announced a partnership with a new social media and fan engagement platform that specialises in sports and...
German ice hockey league partners with mybet
Germany’s premier ice hockey league the Deutsche Eishockey Liga (DEL) has announced online bookmaker mybet as its digital partner for the play-off knockout phase.The...
Sky Sport announces Red Bull TV broadcast deal
Red Bull TV has announced its catalogue of extreme sports will be broadcast on Sky Sport, New Zealand's Sky broadcasted pay-television group.The multi-year deal...