Continuing to strengthen its presence in China, English Premier League champions, Manchester City has announced a global multi-year partnership with JNC to become the Club’s Official Baijiu Partner.

As part of the deal, JNC will have the opportunity to engage with City fans through consumer and marketing campaigns, match-day branding, as well as industry events.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, commented on the new partnership: “It is with great pleasure that we announce this new global partnership and welcome JNC into the City family. Through the partnership we’re delighted to be able to highlight and educate our global fan-base on such an intrinsic aspect of Chinese culture.”

“As our presence continues to thrive in China, fruitful collaborations like this one with JNC will offer millions of our Chinese fans the chance to experience the club in new and innovative ways.”

Xia Bo, JNC Brand Director, added: ”JNC’s global strategic partnership with Manchester City will further strengthen the connections between the club and fans, which allows the Chinese football fans to experience the club’s passion and beautiful football, while the overseas fans will get to know JNC and Chinese baijiu culture through Manchester City.

“JNC join hands with Manchester City to enhance the brand image and social influence for both parties, and hope to offer excellent experiences for global football fans.”

Manchester City has expanded its presence in China over recent years and in February 2019, City Football Group announced the acquisition of Sichuan Jiuniu in China League 2, together with CFG shareholders CMC, through China Sports Capital.

Manchester City players will also be visiting China, this preseason, as the club takes part in the Premier League Asia Trophy in Shanghai and Nanjing in July, alongside Newcastle United, West Ham United and Wolverhampton Wanderers.

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