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Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: World Cup, F1 and Chelsea
July 8, 2026
2026 World Cup: FIFA suspend Balogun red card
BREAKING
Football
Time to read: 3 min
FIFA suspends Balogun ban under Article 27 after Trump call
July 7, 2026
London, UK. April 2, 2025. The O2 Arena in London features its iconic dome and yellow masts, a red UFC sign in the foreground, modern buildings, and a cloudy sky above.
BREAKING
Integrity
Time to read: 3 min
Former UFC fighter called out for illegal gambling sponsorship
July 7, 2026
New NRL broadcast rights deal
BREAKING
Broadcasting
Time to read: 3 min
Australia’s NRL secures financial future with new broadcast rights deal
July 7, 2026
Sky Sport mic
BREAKING
Broadcasting
Time to read: 4 min
Sky and ITV merge to take on YouTube and Netflix
July 6, 2026
Bayern Munich minority owner Volkswagen may sell share
BREAKING
Europe
Time to read: 3 min
Financial struggles sees Volkswagen plan to sell Bayern Munich stake
July 6, 2026
US Homeland Security Chief celebrates Iran's World Cup exit FIFA
BREAKING
Commercial
Time to read: 3 min
England fan tickets relisted at up to £26k as FIFA profits
July 3, 2026
X logo and silhouette of Elon Musk.
BREAKING
Latest News
Time to read: 5 min
Lisa Nandy told to 'toughen up' after quitting X
July 3, 2026
Tottenham Hotspur badge.
BREAKING
Football
Time to read: 4 min
Tottenham add Betano after Aston Villa sponsorship ends
July 2, 2026
UEFA fines Premier League trio
BREAKING
Europe
Time to read: 4 min
UEFA maintains financial compliance hitting Premier League trio with fines
July 1, 2026
Comcast Corporation regional headquarters and trademark logo.
BREAKING
Latest News
Time to read: 3 min
Comcast spin-off creates NBC-Sky sports rights giant
July 1, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: West Ham, NWSL, DAZN and Qatar
July 1, 2026
Rheinbach, Germany 5 June 2021, The logo of the streaming service "DAZN" on the screen of a smartphone with white headphones and a remote control.
BREAKING
Europe
Time to read: 4 min
DAZN ruling shields Pro League from Ligue 1 situation
June 30, 2026
US Homeland Security Chief celebrates Iran's World Cup exit FIFA
BREAKING
Football
Time to read: 4 min
US Homeland Security chief celebrates Iran's World Cup exit
June 30, 2026
BREAKING
Football
Time to read: 4 min
Juan Mata to buy into A‑League club Melbourne Victory
June 29, 2026
World Triathlon gets ASOIF ranking
BREAKING
Athletics
Time to read: 4 min
World Triathlon enters ASOIF's top governance tier as A1 group doubles to 14
June 29, 2026
US Homeland Security Chief celebrates Iran's World Cup exit FIFA
BREAKING
Football
Time to read: 6 min
Algeria vs Austria joins World Cup's hall of shame
June 29, 2026
MLB partners with Polymarket
BREAKING
Baseball
Time to read: 4 min
MLB to weigh integrity risks tied to player prop markets
June 26, 2026
Sideline Moves: LA28
BREAKING
Commercial
Time to read: 3 min
Sideline Moves: Kang seals Lyon deal as Rolapp takes the commissioner's title
June 26, 2026
Wimbledon court.
BREAKING
Broadcasting
Time to read: 4 min
BBC plans fresh Wimbledon approach after criticism
June 25, 2026
UK sports streaming free-to-air protected status
BREAKING
Broadcasting
Time to read: 4 min
UK to protect sports streaming rights from paywalls
June 25, 2026
2026 World Cup: FIFA suspend Balogun red card
BREAKING
Commercial
Time to read: 5 min
World Cup hydration breaks are the one essential FIFA rule this summer
June 24, 2026
THE USA, ATLANTA, 17 OCTOBER 2019: World Cup FIFA on background Mercedes-Benz Stadium in Atlanta state of Georgia. FIFA World cup of football will takes in North America and South America in 2026.
BREAKING
Football
Time to read: 4 min
World Cup fever expected to lift UK sports by £3.1bn
June 24, 2026
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026