Football Media launches AI agent to enhance sponsorships

Football Media, a leading sponsorship and digital advertising agency, has launched the world’s first football-dedicated AI agent, DEANE AI.AI has rapidly become one of...

FIFA Club World Cup triggers new Premier League transfer rules

The Premier League has announced an additional transfer window this summer to accommodate the two clubs participating in the FIFA Club World Cup.At a...

Malaga CF set for cash injection with PSG’s QSI looking for...

Spanish football club Malaga CF are reportedly on the verge of a sale as Paris Saint-Germain owner Qatar Sports Investment (QSI) is looking to...

The esports report – MLB steps up to the plate with...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

Premier League set to discuss Coca-Cola deal at shareholder meeting

The Premier League is reportedly close to welcoming back Coca-Cola as its official soft drinks partner, with a potential deal set to be agreed...

Manchester City targets global fans to sell hospitality tickets 

Manchester City has partnered with ticket marketplace viagogo in a bid to provide fans from outside of the UK more opportunities to watch its...

Suspensions land heavy as UFC betting scandal unfolds 

Two UFC fighters have been suspended by the Nevada State Athletic Commission (NAC) for their involvement in a 2022 betting scandal tied to their...

Flávio Sampaio hopes for Porsche Cup win in crypto-powered car

The Porsche Cup Brasil 2025 has made history by welcoming its first cryptocurrency sponsor, with Bitget teaming up with driver Flávio Sampaio.Sampaio will compete...

World Athletics to “doggedly protect” female sports with testing

World Athletics President Sebastian Coe says that female athletes will have to undergo a genetic test to compete in women’s events.Coe outlined this plan...

UFC adds another betting group to list of commercial partners

The Ultimate Fighting Championship (UFC) has strengthened its commercial portfolio by naming igaming brand Parimatch as its official sportsbook and betting partner in Asia.As...