NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.
The American-based broadcasting network announced...
Lionel Messi stars in new film to promote partnership with Bitget
Lionel Messi has starred in a new film about his determination and perseverance to celebrate the second-year of his partnership with Bitget.
Messi and the...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
Sports Illustrated to lay off entire staff amid publisher’s termination
Decorated sports magazine Sports Illustrated has informed its staff base that it will be laying off employees that work on the publication.
An email was...
Dave Abbott brings sportstech experience to US Integrity CPO role
Sports betting monitoring technology company US Integrity (USI) has made a new addition to its senior leadership team, appointing Dave Abbott as Chief Product...
Report: NFL in “advanced talks” over ESPN equity stake
The NFL is edging nearer to acquiring an equity stake in ESPN which would see the league’s in-house media assets controlled by the US...
Peacock: NFL’s AFC Wild Card game “most streamed US live event”...
History was made during last weekend’s NFL Wild Card Weekend as Peacock announced that the AFC Wild Card game was the most-streamed live event...
Spurs and Bayern to host NFL teams for 2024 international games
The NFL has confirmed the host venues for its 2024 International Games, which will see four franchises play fixtures in London, England, and Munich,...
NHL announces Tylenol as new partner with plans to “engage fans...
The National Hockey League (NHL) has unveiled the Canadian brand Tylenol as its Official Pain, Cold & Flu Symptom Relief Partner.
Tylenol, originally introduced in...
LeBron James among NBA stars to feature in Netflix docuseries
Netflix is reportedly working on a docuseries centred around the NBA and its stars in the same vein as its recent NFL centric show...