STARLUX raises California profile with LA Dodgers partnership
Los Angeles Dodgers has signed a partnership with STARLUX Airlines, granting the Taiwanese airline marketing exposure in California after an expansion of its operations...
FairPlay conducts first M&A under new identity just one week after...
FairPlay Sports Media (FairPlay/FPSM) has made an early move under its new brand identity, acquiring sports technology and data platform Quarter4 (Q4).
Founded in 2019...
MLB & JTB offer hospitality packages in new multi-year partnership
Major League Baseball (MLB) has announced a new multi-year partnership with Japan-based hospitality company JTB.
As part of the new deal, JTB will become the...
San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...
Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...
NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.
The American-based broadcasting network announced...
Lionel Messi stars in new film to promote partnership with Bitget
Lionel Messi has starred in a new film about his determination and perseverance to celebrate the second-year of his partnership with Bitget.
Messi and the...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
Sports Illustrated to lay off entire staff amid publisher’s termination
Decorated sports magazine Sports Illustrated has informed its staff base that it will be laying off employees that work on the publication.
An email was...
Dave Abbott brings sportstech experience to US Integrity CPO role
Sports betting monitoring technology company US Integrity (USI) has made a new addition to its senior leadership team, appointing Dave Abbott as Chief Product...
Report: NFL in “advanced talks” over ESPN equity stake
The NFL is edging nearer to acquiring an equity stake in ESPN which would see the league’s in-house media assets controlled by the US...