Search
Choose a style
Dark
Light
Barclays
partnership playbook
BREAKING
Latest News
Time to read: 4 min
Partnership Playbook: Guiness, Barclays, Lucozade, and more
February 4, 2026
New Women's Championship rebrand digital property for WSL
BREAKING
Financial Results
Time to read: 4 min
WSL revenue rises while funding clubs over profit
January 28, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 4 min
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
January 21, 2026
Ball and cricket glove on grass. NZ20
BREAKING
Cricket
Time to read: 2 min
Lord’s Cricket Ground welcomes Barclays as principal partner
January 28, 2025
Ji So-Yun (Chelsea FC) celebrates after scoring during the 2020-21 UEFA Women’s Champions League fixture between Chelsea FC and Bayern Munich at Kingsmeadow.
BREAKING
Football
Time to read: 2 min
WPLL and Barclays announce historic women's football deal
September 23, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
The FA & Barclays join forces to build foundations for future leaders
May 7, 2024
Barclays Women's Super League (WSL)
BREAKING
Comment
Time to read: 4 min
Report: WSL nets media and sponsorship renewals to drive further growth
April 5, 2024
BREAKING
Europe
Time to read: 2 min
Barclays adds to women’s sports portfolio with New York Liberty
April 2, 2024
Wimbledon and IBM partner on AI tools for fans
BREAKING
Fan Engagement
Time to read: 2 min
Barclays unveils plans for debut year as an official Wimbledon partner  
June 21, 2023
BREAKING
Football
Time to read: 3 min
FA banks on development of women’s football with Barclays
December 16, 2021
BREAKING
Integrity
Time to read: 3 min
UEFA joins in global sporting social media boycott
April 30, 2021
BREAKING
Esports
Time to read: 6 min
The Esports Report- World Taekwondo embraces esports as Giants secures Red Bull partnership
June 17, 2020
BREAKING
Esports
Time to read: 5 min
The esports report - BLAST strikes DouYu deal and Vodafone Giants acquires X6tence
June 3, 2020
BREAKING
Esports
Time to read: 5 min
The esports report - Teams sign-up for COVID initiative and Twitch secures ESL/DreamHack rights
April 29, 2020
Most Read
1
LIV Golf 2.0 has a backer, but the players have already given their answer
2
CEOs fear football's lack of governance. You should too
3
FIFA paid $4m toward Infantino’s US tax bill, report reveals
4
Partnership Playbook: MLB boom, Madden ads and Kalshi
5
Rafael Nadal joins Real Madrid board: but why, and why now?
6
Emanuel Medeiros: Why FIFA needs independent scrutiny
7
Polymarket profits trigger Ballon d’Or insider trading investigation
Features
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
BREAKING
Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026