Barclays has provided some insights on the way it will support fans and the local community in its first year as an Official Banking Partner of The Championships, Wimbledon.
Under its new tasks, the bank will organise a multitude of engagement opportunities to enhance every fan’s experience.
First is the ‘Barclays Clubhouse’ experience, which offers Barclays customers free non-alcoholic drinks in the Deuce Bar, as well as the opportunity to test their tennis skills in the ‘Take on Tiafoe’ simulated experience, where fans of the sport will have the chance to return a serve from one of the World No.10’s winning games.
Frances Tiafoe has recently been chosen as Barclays’ tennis ambassador, signing a contract with the bank for the production of a global TV advert that tells the story of the 25-year-old and how he climbed the ranks to get to where he is now.
Commenting on the importance of Wimbledon, Tiafoe said: “Wimbledon is everything. Growing up when I was a kid hitting a ball against the wall and dreaming, I was always imagining playing at Wimbledon.
“I hope by doing what I love and continuing to have good results that I can inspire kids that look like me, that are growing up in challenging situations, to take up sports, to take up tennis.”
Next is the ‘Barclays Fanzone’, where people will have the chance to see and hear in person some of the biggest tennis stars, together with some photo opportunities.
Finally, ‘Barclays Clubhouse Parkside’ offers a unique experience that rewards fans with prizes such as merchandise, tickets, and more.
What’s more, Barclays is now also the biggest annual donor to Wimbledon out of all official partners of The Championships, driving significant backing for the Wimbledon Foundation, which through its ‘Set for Success’ school programme looks to give young people from disadvantaged backgrounds the chance to develop important leadership skills.
Tom Corbett, Group Head of Sponsorship and Media at Barclays, said: “We’re incredibly excited to be bringing our partnership with Wimbledon to life for the first time for tennis fans to enjoy.
“Our joint commitment to create opportunities through programmes such as Set for Success means our partnership can deliver a deep and long-lasting impact for young people across the country.”
