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BREAKING
Fan Engagement
Time to read: 2 min
AC Milan steps up fan interactions with new Fanblock partnership 
October 10, 2023
BREAKING
Golf
Time to read: 2 min
R&A and Golf 5 unite for Metaverse expansion
June 30, 2023
BREAKING
Fan Engagement
Time to read: 4 min
How OKX's metaverse with MCFC is 'transcending fans into the future'
May 23, 2023
BREAKING
Fan Engagement
Time to read: 2 min
Manchester City Women's Greenwood drops NFT trainers in OKX metaverse
May 15, 2023
BREAKING
Fan Engagement
Time to read: 2 min
Manchester City dives into the metaverse with OKX
April 3, 2023
BREAKING
Europe
Time to read: 6 min
Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the Metaverse
December 21, 2022
BREAKING
Latest News
Time to read: 2 min
Zetly ‘brings the sports metaverse to life’ with Haste Arcade
August 26, 2022
BREAKING
Comment
Time to read: 6 min
Lars Rensing: The metaverse can provide sports fans with ‘a new stage of innovation’
March 11, 2022
BREAKING
UK
Time to read: 3 min
Birmingham City first EFL club to enter Metaverse with Ultimo GG
March 3, 2022
BREAKING
Features & Analysis
Time to read: 3 min
Australian Open enters the metaverse for elevated digital fan engagement
January 11, 2022
Most Read
1
LIV Golf 2.0 has a backer, but the players have already given their answer
2
FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
3
AC Milan and Inter unveil Generali Stadium as San Siro replacement
4
Bubbles on the Tyne: Newcastle pops the cork with Taittinger
5
Manchester United chaos grows with INEOS club sales 
6
NBA signs prediction market deals with Kalshi and Polymarket
7
Mbappé and La Liga try to contain China fallout after 'dictator' comment
Features
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026