Beşiktaş JK has launched its latest version of the club’s mobile app, which includes a new integrated mobile wallet, powered by digital financial technology Wirecard.
Beşiktaş supporters can now place an order and pay for refreshments without having to leave their seats. The app also enables fans to pick their order up without having to queue.
Wirecard processes the digital payments within the Beşiktaş JK mobile app which has more than 300,000 users.
Chief Marketing Officer at Beşiktaş JK, Umut Kutlu, alluded to the importance of a creative positive experience for supporters.
He said: “Thanks to Wirecard, we now offer our fans a new level of convenience by enabling them to purchase refreshments within the new Beşiktaş JK mobile app and skip the long lines that can form at half time when up to 40,000 spectators leave their seats at the same time.
“We have already received great feedback on the app and are excited to expand the payment solution to other areas soon.”
The Turkish outfit plan to extend the reach of the app to make it possible to pay with the integrated mobile wallet in more affiliated sales points as well as other fast food outlets.
In the future, the club plan to incorporate payment availability for Beşiktaş JK branded merchandise through the mobile app.
Wirecard and @Besiktas, one of Turkey’s largest football clubs, launch latest version of the #Beşiktaş JK #app, which now includes an integrated #mobilewallet.
The app already has more than 300,000 users. https://t.co/2uB3BnBlK4 pic.twitter.com/0p1RvNmGp6
— Wirecard (@wirecard) February 27, 2019
In addition, fans will be able to obtain points each time they use the mobile wallet to in an attempt to improve brand engagement and loyalty.
Dündar Özdemir, Managing Director, Turkey at Wirecard spoke of the companies pride to work with “such a forward-thinking and respected club as Beşiktaş JK.”
He added: “We share a common vision of enabling seamless, optimized customer experiences and are delighted to offer Beşiktaş JK fans the possibility of making quick and simple purchases via the Beşiktaş JK mobile app.
“Together, we are meeting the needs of modern sports’ fans who have high expectations not only from their team but also from their digital experiences.”
Mobile growth has been a key focus for many other clubs across the globe in recent years, with teams such as Manchester United reaping the benefits of a modernised approach to fan engagement.