AS Roma has expanded its portfolio of partners, announcing a new deal with Asian betting firm, AWCBET.com.
The firm will become the club’s official regional betting partner and will collaborate with the club in Asian countries to launch customised marketing campaigns.
Francesco Calvo, Chief Revenue Officer at AS Roma praised the deal: “We are proud to announce this partnership, the second agreement signed with a leading brand in Asia over the last few years.
“This is an agreement that confirms, once again, the club’s strategic development objectives – with a particular focus on important markets like Asia.”
The partnership will be developed through multiple strategic tools in order to achieve important milestones together in the Asian market.
These include the use of AS Roma’s brand and images to promote the platform on digital and new media and other activities dedicated to all sports fans.
Andrew Wong, Brand Director at AWCBET.com added: “We are delighted to announce our partnership with AS Roma.
“I believe this partnership will create a new journey as a premium brand for all of our fans, and it will be a great adventure for us.”
Paulo Fonseca began his reign as Roma manager this weekend, with a dramatic six goal draw against Genoa. This Sunday, the club takes on city rivals, Lazio, hoping to pick up their first win of the season.