Ajax has unveiled a new partnership with iGaming software supplier BBIN.
The deal sees the firm become the “Official Chinese iGaming Software Partner” of the Dutch champions.
The deal follows Ajax’s immensely successful campaign last time out, which saw the side reach the Champions League semi-final and claim a domestic double with a first league title since 2014.
The club’s prospects for this season have already been boosted by qualification for the season’s Champions League, after navigating through tricky ties against both Paok and Apoel Nicosia.
Qualification victory led to Ajax being rewarded with a place in a Champions League group alongside, Chelsea, Lille and Valencia, as Erik ten Hag’s side once again will be looking to reach the latter stages of Europe’s most prestigious club competition.
The latest partnership for Ajax comes after the club strengthened its partnership with front of shirt sponsor, Ziggo.
The Dutch TV, broadband and telephone operator Ziggo, has been the main front-of-shirt sponsor of Ajax since January 2015 and has enjoyed a strong relationship with the reigning Dutch champions.
Speaking about the deal, Ajax chief executive Edwin van der Sar said: “We are very grateful to Ziggo for the trust placed in us and the way in which they, as the main sponsor, give substance to our cooperation.
“Ziggo will also organise several activities and promotions for our fans this season.”