NBA returns to Brazilian FTA with Bandeirantes deal

In a move which will see the NBA regular-season broadcast across Brazilian free-to-air (FTA) channels for the first time since 2004, Brazilian media company Bandeirantes has secured a new media rights deal with the National Basketball Association (NBA).

The new, one-year agreement will allow the broadcaster, most commonly known as Band, to cover two live regular-season games each week across its FTA and pay-TV channels as well as gaining the rights to broadcast the NBA Finals.

The announcement of the partnerships follows on from a test screening agreement back in the 2018/19 season when Band was offered the rights to the NBA Finals. The test screening agreement was a precursor to a season-long media agreement, which covers around 50 regular-season games.

Rodrigo Vicentini, the NBA’s operations lead in Brazil, commented on the partnership: “It’s an important step that we take to make the NBA even closer to our fans in the country.

“The screening of last season’s finals was a very successful experience and now, with the entire 2019/20 season, we are sure to repeat the broadcasting spectacle.”

The broadcaster joins the likes of ESPN, SporTV, and Vivo TV which also have rights to broadcast NBA games in the region.

Previous articleJonathan Gray appointed as Chief Executive of Tennis Integrity Unit
Next articleToro Rosso reportedly receives Alpha Tauri name change approval