NBA returns to Brazilian FTA with Bandeirantes deal

In a move which will see the NBA regular-season broadcast across Brazilian free-to-air (FTA) channels for the first time since 2004, Brazilian media company Bandeirantes has secured a new media rights deal with the National Basketball Association (NBA).

The new, one-year agreement will allow the broadcaster, most commonly known as Band, to cover two live regular-season games each week across its FTA and pay-TV channels as well as gaining the rights to broadcast the NBA Finals.

The announcement of the partnerships follows on from a test screening agreement back in the 2018/19 season when Band was offered the rights to the NBA Finals. The test screening agreement was a precursor to a season-long media agreement, which covers around 50 regular-season games.

Rodrigo Vicentini, the NBA’s operations lead in Brazil, commented on the partnership: “It’s an important step that we take to make the NBA even closer to our fans in the country.

“The screening of last season’s finals was a very successful experience and now, with the entire 2019/20 season, we are sure to repeat the broadcasting spectacle.”

The broadcaster joins the likes of ESPN, SporTV, and Vivo TV which also have rights to broadcast NBA games in the region.