Ligue 1 champions Paris Saint-Germain (PSG) has announced a club record €637.8m revenue for the 2018/19 fiscal year following major sponsorship deals with Accor and Nike.
The eight times French league champions’ latest financial figures highlight a revenue increase of 17.7%, equating to a rise of €96.1m from the 2017/18 revenue results. This is believed to be a byproduct of the two largest sponsorship contracts in the club’s history, with the Accor and Nike deals generating a combined €150m.
As well as the deals with Accor and Nike, PSG also added 12 new commercial partners in the last fiscal year, with club chairman Nasser Al-Khelaifi stating: “The PSG brand continues its rise, building on an attractiveness that has never reached such a peak, especially with major international brands.”
In addition to the sponsorship deal, the Parisian club also raised €115m through matchday revenues which includes ticketing and hospitality. In fact, the club’s midweek fixture versus Club Brugge in the UEFA Champions League was reportedly its 60th consecutive sell-out home fixture.
As well as the revenue produced during match-day, the Paris based outfit also saw a 9.2% rise in merchandise sales to €60.4m, with the club’s collaboration with the Jordan Brand expected to have contributed to the rise. PSG also saw a total of €156m generated through its Television rights.
As a result of this rise in total revenue, PSG now boasts the highest figures of any football club within France, however, this pole position is not mirrored when compared to the rest of the continent as the club still trails behind European giants such as FC Barcelona, who generated €990 million during the 2018/19 season, and Manchester United, who generated €726.1m.
Unlike both FC Barcelona and Manchester United however, PSG’s financial success is mirrored by its on-field performances with the reigning Ligue 1 champions already seven points clear at the top of the French league as well as five points clear of Real Madrid in the UEFA Champions League group stage.
Insider Insight: Nike’s partnership with PSG has flourished, the pair have collaborated on myriad of unique ranges in order to engage supporters on a global level.
The success of Nike’s partnership with the French champions highlights that when it comes to sponsorships the key is not only exposure, but also creativity as brands strive to standout.