The National Basketball Association (NBA) has unveiled ParionsSport – the Française des Jeux (FDJ) sports betting brand as an associate partner of the NBA Paris Game 2020 presented by beIN SPORTS.
A year after the FDJ became the NBA’s first official sports betting partner in Europe, ParionsSport will aim to bring the elevate fan engagement in the sport, by becoming an associate partner of the first regular-season NBA game in France.
The sold-out game featuring the Charlotte Hornets and the Milwaukee Bucks takes place at the AccorHotels Arena on January 24, 2020.
As part of the collaboration, the operator will offer customers unique NBA Paris Game 2020 experiences, including ‘VIP Access’ to the game, meet and greets with NBA legends and authentic NBA prizes available to win on ParionsSport’s and FDJ Sport’s social media and online platforms and at parionsclub.fr.
ParionsSport will also activate in and around the arena on game day enhancing the fan experience. ParionsSport will take part in additional NBA Paris Game 2020 fan engagement activities to be announced at a later date.
The partnership will also incorporate the NBA’s newly launched free-to-play prediction game “NBA Pick ‘Em Weekly 6 presented by ParionsSport”. This localised predictive gaming experience will offer French fans the chance to win €1M in cash and tickets to The NBA Paris Game 2020 by predicting the correct outcomes of 6 games every week during the regular season at www.nba.com/pickem.
An NBA partner since 2018, ParionsSport offers customers exclusive benefits throughout the season including access to NBA games in the US, NBA merchandise and products. The partnership is promoted in more than 27,000 retail locations in France and on ParionsSport’s and the NBA’s digital assets, including NBA.com, the NBA App and NBA France social media platforms, uniting millions of NBA fans and FDJ customers across the country.
Insider Insight: The NBA’s global expansion has allowed it to deepen the reach of its potential partners, already with fans in Europe and specifically in France, the Paris 2020 game further increases the league’s commercial capabilities in the region.