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Real Madrid
Partnership Playbook
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Latest News
Time to read: 6 min
Partnership Playbook: Real Madrid, McDonald's and Midnite
October 28, 2026
Kazan, Russia - May 2, 2021: The Super League is an annual club football competition that involves twenty of the best and richest European football clubs. Super League
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Football
Time to read: 4 min
Real Madrid seek Super League set-up costs from Premier League’s six founding clubs
October 20, 2026
Partnership Playbook, NBA
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Basketball
Time to read: 6 min
Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
October 14, 2026
Real Madrid-FC Barcelona Negreira case
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Europe
Time to read: 4 min
Real Madrid calls for urgency to UEFA over FC Barcelona investigation
October 2, 2026
Real Madrid stadium, Santiago Bernabeu, with the upper deck extended.
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Financial Results
Time to read: 4 min
What Man Utd can learn from Real Madrid’s €1.2bn Bernabéu
July 30, 2026
Sideline Moves: LA28
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Basketball
Time to read: 5 min
Sideline Moves: Mourinho returns to Real Madrid
June 12, 2026
La Liga match between Atletico Madrid and Real Madrid.
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Football
Time to read: 4 min
Why Florenino Pérez wants to sell 5% of Real Madrid
June 8, 2026
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Features
Time to read: 5 min
Sideline Moves: Real Madrid presidential election begins 
May 15, 2026
Florentino Perez of Real Madrid ends Super League dispute
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Europe
Time to read: 4 min
Real Madrid ends Super League dispute with UEFA
February 12, 2026
Madrid, Spain - March 12, 2025: Champions League match between Atletico Madrid and Real Madrid played in capital. Premier League. Real Madrid players. European champions. Spanish Euroderby.
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Broadcasting
Time to read: 4 min
Commercial power lifts Real Madrid as UK clubs fall back
January 23, 2026
Cowboys players run prior to an NFL preseason football game against the Rams at SoFi Stadium, Saturday Aug. 9, 2025, in Inglewood, Calif.
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Features & Analysis
Time to read: 9 min
How media rights are rewriting the valuation playbook
December 19, 2025
Madrid, Spain - July 27, 2024: Soccer player Endrick is presented at the Santiago Bernabeu as a new Real Madrid player. Florentino Perez presents the new player.
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Europe
Time to read: 5 min
Real Madrid opens to investors as Super League battle returns
November 24, 2025
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Europe
Time to read: 3 min
Real Madrid claim legal victory over UEFA, but will it revive the Super League? 
October 30, 2025
Florentino Perez of Real Madrid ends Super League dispute
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Europe
Time to read: 4 min
Will external investment keep Real Madrid financially competitive?
October 17, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
00:29
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Features
Time to read: 7 min
Sideline Moves: Idris Elba brings Hollywood flair to Baller League
October 3, 2025
Partnership playbook logo
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Features
Time to read: 1 min
Partnership Playbook: DeChambeau, ITV, EFL, NBL and more
October 1, 2025
Rio de Janeiro, Rio de Janeiro, Brasil - May 02, 2025. FIFA Club World Cup Tour - In the Travessa Bastos community with Botafogo players.
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Football
Time to read: 3 min
Is the FIFA Club World Cup worth the schedule strain? 
August 21, 2025
Madrid, Spain - 09 21 2024: Kylian Mbappe seen during LaLiga EA SPORTS game between teams of Real Madrid FC and RCD Espanyol de Barcelona at Estadio Santiago Bernabeu.
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Broadcasting
Time to read: 4 min
Disney+ adds La Liga matches to UK and Ireland portfolio
August 7, 2025
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Europe
Time to read: 3 min
Real Madrid taps Corpay to improve off-pitch operations
June 2, 2025
La Liga logo on a sign on a football pitch.
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Europe
Time to read: 2 min
La Liga breaks revenue records with €5bn for 2023/24 season
April 23, 2025
The esports report image.
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Esports
Time to read: 4 min
The esports report - Real Madrid star links with Hull hub
April 17, 2025
credit: Anna Quelhas / Shutterstock
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Europe
Time to read: 2 min
Madrid Man City game posts over four million viewers on Amazon
February 17, 2025
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1
MLB regional broadcast rights hold firm at $1.6bn
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How much will clubs pay under the IFR’s levy?
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Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
4
Partnership Playbook: Racing stripes, yoghurt and F1 points
5
USL links new branding to promotion and relegation plan
6
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
7
US Ski & Snowboard tackles fragmented sports rights
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026