Rooney collaborates with 32Red for ‘Stay In Control’ series

Ahead of his much anticipated return to English football, new Derby County signing Wayne Rooney has linked with 32Red to unveil the firm’s ‘Stay In Control’ series.

The series underlines the operator’s continued commitment to social responsibility and seeks to utilise the group’s sponsorship of the Championship club in order to inform and educate on the risks of problem gambling.  

The inaugural episode saw the former England captain speak to Epic Risk Management’s Scott Davies, who himself suffered with gambling addiction during his career as a professional footballer, as the pair discussed the potential impact gambling can have on a young footballer’s career, as well as what the future holds for Rooney. 

On his new role at the Rams and the importance of mentorship to younger players, Rooney stated: “I think it’s important that they understand the responsibility of the money they’re earning because they’re earning a lot of money, there is a responsibility for us as older players who’ve been through that experience to help them and guide them on that, whether it’s gambling whether it’s how to look after their money, I think it’s important that they take that information from whoever is willing to help them with it.”

Epic Risk Management CEO Paul Buck emphasised on Linkedin that the video shows the importance of ‘impactful and effective education to elite sportspeople and how programmes like the EFL Sky Betting & Gaming EPIC Risk Management 5 year education programme can have a positive effect on players, clubs, sports and the wider community’.

It comes as England’s record goalscorer prepares to make his return to English football with 32Red sponsored Derby County when the Rams take on Barnsley at Pride Park this evening. 

Speaking about the video release, Neil Banbury, UK General Manager at 32Red said: “32Red is committed to using its branding opportunities within football to share with community initiatives and to promote proactive responsible gambling messaging. I am therefore very proud that we are launching the first episode of our ‘Stay in Control’ series today with Derby County star Wayne Rooney, and delighted that he has chosen to talk so openly about his experiences.
“English football – and prominent players like Wayne – has a unique reach and cut through with adult audiences, and as such is a great avenue for promoting healthier gambling behavior and advocating for control. Sponsorships are a powerful medium for evolving key responsible gambling messaging that our industry promotes, and we are proud to be leading the way through our new model of sport sponsorship in utilising our assets in this way.”