Sky Italia has announced a three-year extension to its ATP Tour rights deal, taking the partnership between both organisations until at least 2023.

With the pay-television broadcaster’s previous deal due to expire at the end of 2020, the new extension with ATP Media, the ATP’s broadcast rights sales and production subsidiary, includes the rights to the nine ATP Masters 1000 tournaments in Indian Wells, Miami, Monte Carlo, Madrid, Cincinnati, Toronto/Montreal, Shanghai, Paris and Rome.

Marzio Perrelli, executive vice-president of Sky Italia, commented: “I am very proud to announce this new agreement with ATP which, after the partnership with the Italian Tennis Federation (FIT) last spring, confirms that tennis occupies a prominent place in the programming of Sky Sport.

“2019 was a historic year for our tennis. We reported about Fabio Fognini’s victory in the Rolex Monte-Carlo Masters, the experience of Matteo Berrettini at the Nitto ATP Finals and the entry into the top 100 of Jannik Sinner.”

As well as the ATP Masters 1000 tournaments, Sky Italia also has the rights to the ATP Finals, which will also be hosted in the Italian city of Turin as of 2021. 

Moreover, selected ATP 500 and 250 tournaments are included in Sky’s tennis portfolio, as well as the rights to the Wimbledon grand slam event through to 2022.

The deal is the latest extension ATP has recently completed following on from the recent five-year renewal it signed with its premier partner, Emirates

The partnership extension between both entities highlights over a decade-long commitment to the sport by Emirates, with the brand continuing to receive global marketing rights and exposure through iconic on-court net branding at 60 tournaments worldwide. 

At the time, Chris Kermode, ATP Executive Chairman & President concluded: “We are delighted to have Emirates extend their Premier Partner status as the ATP Tour continues to soar in popularity as a truly worldwide sport. 

“The Tour looks forward to further enhancing the exceptional partnership that has already been built, and the renewal reinforces the benefits the global platform of the ATP Tour provides to such a highly regarded and established brand in the sports marketing world.”

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