The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.
The French fashion brand will become the first official Trophy Travel Case provider of the NBA. The partnership marks Louis Vuitton’s first and only partnership with a North American sports league.
Louis Vuitton Chairman and CEO Michael Burke commented: “Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together.
“Louis Vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership the legacy continues – victory does indeed travel in Louis Vuitton.”
Hand-crafted in Louis Vuitton’s historic Asnières workshop on the outskirts of Paris, the trunk is coated in the House’s emblematic Monogram canvas and fitted with traditional brass fixtures. The bespoke case will house and display The Larry O’Brien Trophy that is presented annually in June to the NBA team that wins The Finals.
NBA Deputy Commissioner and Chief Operating Officer Mark Tatum added: “The NBA Finals is defined by iconic players and memorable performances, culminating with the presentation of The Larry O’Brien Trophy. The tradition, heritage and identity of Louis Vuitton create a natural synergy with the NBA, and this partnership provides a unique and befitting way to showcase our championship trophy to our fans around the world.”
The NBA and Louis Vuitton will also work together to co-author compelling stories regarding one of sport’s most symbolic trophies and its unique travel companion. As part of the expansive partnership with the NBA, Louis Vuitton will create an annual limited-edition capsule collection, with details to be announced at a later date.
Insider Insight: The NBA is once again affirming its commitment to unique and engaging partnerships with this Louis Vuitton collaboration perfectly coinciding with the league’s much anticipated trip to Paris.