Dairy product giants Müller has announced an extension with British Athletics, continuing the duo’s partnership through to 2022.
As part of the new deal, Müller will become title partners for the 2020, 2021 and 2022 British Championships, along with continuing its existing naming deals for the Müller Anniversary Games, Müller Indoor Grand Prix and Müller Grand Prix.
Chair of UK Athletics, Chris Clark said: “We are delighted to confirm that the relationship between British Athletics and Muller will now continue through to 2022. Muller has made an amazing commitment to both our major televised events as well as all-important grassroots projects, so the enhancement and extension of our already-successful partnership is hugely positive news.
“To have their continued support across four events each year through to 2022 is huge and will allow British Athletics to continue uplifting both the profile of these events as well as the on-the-day experience for both fans and athletes.”
Since teaming up with British Athletics in 2016, Müller has quickly engrossed itself in the sport, through the use of advertisements with Dina Asher-Smith, Katarina Johnson-Thompson and Adam Gemili. Whilst also increasing its ambassador line up with the addition of Laura Muir and Holly Bradshaw.
This year, the Müller British Athletics Championships will incorporate the official trials for the Tokyo 2020 Olympic Games, raising the importance of the competition to spectators and athletes alike.
Executive Member for Skills, Culture and Leisure, Councillor Luthfur Rahman, concluded: “Manchester is eagerly anticipating the Müller British Athletics Championships, which makes a long-awaited return to our city this year, on the Regional Arena’s newly refurbished track. As a world-class sporting city, Manchester is a natural host for events of this stature and it’s no surprise that tickets are already sold out, such is the enthusiasm here for track and field.”