BMW’s electric branch, BMW i has extended its contract with ABB FIA Formula E, continuing its role as an official vehicle partner.
In addition to the agreement, BMW i will provide ‘BMW i VIP Laps’, the taxi rides on the racetrack that take place during Formula E events around the world. Going into the competitions sixth season, BMW i will still remain an official partner and a founding partner of the ABB FIA Formula E Championship.
Jamie Reigle, CEO of Formula E stated: “I am extremely pleased to continue our collaboration together as official vehicle partner long into the future. It shows BMW’s commitment as a leader in electric mobility.
“BMW i has played a pivotal role in the success of Formula E since the start of the championship. Not only as a founding partner, but also as a strong competitor and manufacturer currently leading the team standings. I am extremely pleased to continue our collaboration together as official vehicle partner long into the future. It shows BMW’s commitment as a leader in electric mobility.”
The German car manufacturer has always enjoyed a healthy relationship with Formula E, becoming the sports’ vehicle partner in its first season and providing a Formula E side since season five.
Jens Thiemer, Senior Vice President Customer & Brand BMW concluded: “BMW i has played an active role in shaping the rapid development of Formula E for automobile manufacturers, companies and fans all over the world.”
“As a pioneer in the field of electromobility, and a founding member of Formula E, we are proud to extend our long collaboration and to support the series as official vehicle partner’ with our extensive fleet of support cars in Season 6 and beyond,
“One highlight is obviously our BMW i8 Roadster Safety Car, which we presented in Mexico with a spectacular new design. It is the first and only roadster to be used as a safety car. Right from the word go, BMW i has played an active role in shaping the rapid development of Formula E for automobile manufacturers, companies and fans all over the world.”
As Theimar mentioned, BMW i also introduced its newest safety vehicles which will be used throughout the the campaign as of Saturday’s Mexico City E-Prix.
Insider Insight: BMW continues to develop its brand with the use of Formula E. The German company has been seen as a major manufacturer and developer in the electric car sector and by further partnering with Formula E the firm can continue to invest in newer technologies, whilst also being associated with a well respected and rising sport.