Continuing to enhance the club’s expansive sponsorship portfolio, Manchester United has entered into a global partnership with Mondelēz International, whose world renowned brands include Cadbury, Oreo, Toblerone, Milka and belVita.
As part of the agreement, the two organisations will create dual-branded products as well as interactive and engaging campaigns for our global fan base.
The partnership will commence around United’s game against Watford this weekend, with activity to support Cadbury’s ‘Donate Your Words’ campaign. ‘Donate Your Words’ is a UK initiative to highlight the issue of loneliness amongst the older generation.
Manchester United’s Group Managing Director, Richard Arnold commented: “Whether it’s Cadbury, Ritz, Oreo, or one of its many other brands, Mondelēz’s products are renowned around the world.
“This global partnership will assist Mondelēz with its expansion into key markets whilst deepening the affinity their customers have for their products. For Manchester United, the partnership enables us to bring Mondelēz’s popular products to our fans and enhances our ability to continue investing on the pitch.”
Colin O’Toole, Associate Marketing Director at Mondelēz added: “We’re extremely proud to announce Mondelēz’s partnership with Manchester United.
“As a global company with a presence in many different markets our alliance with one of the most recognisable sports teams in the world will give us the ability to differentiate us from competitors by offering our consumers added value through engaging products and experiences.”
Insider Insight: Whilst form of the reds on the pitch is far from consistent, the club continues to grow off it in terms of marketing revenue on it, the club has expanded sponsorship opportunities the club continues to explore a plethora of avenues when it comes to new revenue.