Ahead of the Cheltenham Festival next week, private bookmaker Fitzdares has named Cornelius Lysaght as its new horseracing ambassador, who will form an integral part of the bookmaker’s WhatSport service.
WhatSport voice notes (which will be sent directly to Fitzdares’ members through WhatsApp) are short-form audio tracks offering insight from leading sports figures on the morning of major sporting events.
Lysaght will join the likes of rugby commentator and Times columnist Stuart Barnes, BBC Radio 5 Live’s analyst George Elek and ICC cricket commentator Johnny Barran in providing expert analysis for WhatSport.
The Fitzdares’ racing ambassador stated: “I am thrilled to be joining the world’s finest bookmaker, and it was a natural progression for me given our shared love of racing.”
Among other duties, the former BBC Radio 5 Live correspondent will also contribute to the bookmaker’s online and printed news source The Fitzdares Times, providing expert betting insights on every major horseracing event.
William Woodhams, CEO of Fitzdares, added: “Our members were shocked that the BBC and the Sunday Broadsheets have scaled back racing coverage to virtually nothing, it is after all the UK’s second most popular sport. So we decided to invest in quality journalism for our members and we are over the moon to have Cornelius on board as our lead Racing Ambassador.
“His unbelievable knowledge of racing makes him the perfect match for Fitzdares and I am really looking forward to him becoming the latest voice of our fantastic WhatSport service. Everyone should sign up now!”