Starling Bank boosts Team GB at Tokyo 2020 with partnership

The British Olympic Association (BOA) has announced its newest banking partner with Starling Bank being handed the financial sponsorship baton for the 2020 Tokyo Olympics.

Boasting former Team GB archer Helen Bierton among its senior executives, Starling will use the sponsorship to enhance its brand exposure on a global scale. 

The bank’s chief banking officer represented Team GB at the Athens Games in 2004.

Under the terms of its sponsorship agreement, Starling has said that it will offer each athlete an account with £100 in credit.

Speaking to Sky News, Starling Bank’s founder Anne Boden MBA stated: “We feel extremely privileged to be the official Bank of Team GB and will be sharing our excitement with customers in a number of creative ways over the next few months, which we hope will add to the feeling of community that the Olympic Games inspires.”

The British Olympic Association’s last banking partner was in 2012, when Lloyds Banking Group was Team GB’s sponsor.

Starling joins the ever growing list of official sponsors for this year’s Olympic Games including the likes of Aldi, Adidas and Purple Bricks.

Starling, whose banking app offers business, personal, euro and joint current accounts on Android and iOS was announced as a sponsor of the Great British Entrepreneur Awards in a three-year partnership earlier this month.

The news follows banking firm HSBC’s announcement that it will end its current deal with British Cycling after the conclusion of the 2020 Olympic and Paralympic Games in Tokyo.

British Cycling initially signed an eight-year partnership with HSBC, but after activating a break clause, the deal will conclude four years earlier than expected.

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