The UK’s Team GB Olympic team has extended its long-term partnership with Adidas which will see it become one of the longest-running athletics partnerships.
The latest details upon the extension see’s Adidas equip Team GB athletes for the 2028 Los Angeles Olympics and the 2032 Brisbane Olympics before the deal expires that year. Adidas will also provide its range of apparel for the 2026 and 2030 Winter Olympic Games.
Through the deal, Adidas will supply all Team GB athletes with competition wear across 36 Olympic summer sports and 16 Olympic winter sports. Athletes will also sport village and podium wear off the field of play, as well as the various international youth events where Team GB is represented.
Andy Anson, CEO of the British Olympic Association, said: “Our Adidas relationship has become synonymous with our Olympic team, with over 40 years of iconic moments taking place since adidas and Team GB first partnered in 1984.
Through unique design partners within adidas’ network, such as Stella McCartney, Team GB’s kit has remained on the cutting edge throughout the lifetime of this partnership.
“We look forward to seeing some of the world’s elite athletes compete on the greatest stage wearing Adidas and Team GB uniforms for years to come.”
The partnership extension will see Team GB and Adidas’ relationship surpass 40 years, a record partnership for the British Olympic Association.
Announced ahead of the Paris Games, Team GB will wear a kit inspired by the British red, white and blue, carrying a typeface across the front of the collection, which takes inspiration from a typeface worn by athletes in 1924, celebrating 100 years of sporting heritage.
Kathryn Swarbrick, SVP of Northern Europe at Adidas, added: “We’re proud to announce the extension of our longstanding partnership with Team GB.
“Our 40-year collaboration shows the two brands’ commitment to elite performance and style. This relationship has produced some of the most memorable sporting moments and designs in Olympic history.
“On the eve of this year’s Games, Adidas looks forward to seeing the 2024 collection come to life, inspired by the fiery competitiveness within all athletes, on display in Paris.”
