NHL offers increased content to fans during COVID-19 pandemic

The National Hockey League (NHL) has confirmed it will provide unique content and archived games in order to maintain fan engagement during the COVID-19 pandemic.

Starting today, the NHL will serve fans with an increased offering of video, editorial and digital content on NHL.com, the NHL app and across its social channels on Twitter, Facebook, Instagram and TikTok.

Whilst these marketing solutions are being implemented, the NHL continues to practice social distancing and take all necessary precautions during this ever-changing time.

Fans will have access to an expansive selection of classic NHL games, long-form content from the NHL Original Productions’ vast library and free access to stream full replays of games from the 2019-20 regular season. 

The league will also launch the “NHL Pause Binge” on NHL.com and on its official YouTube channel. It will consist of a curated collection of NHL Original Productions content, from the behind-the-scenes programs “Road to the NHL Winter Classic,” “Behind The Glass” and “NHL All Access” to full-length classic NHL games dating from the 1950s.

Furthermore, the NHL and Sportsnet have decided to make full replays of all 2019-20 NHL regular-season games already played available to stream on demand. The games will be accessible via the scores and schedule pages of NHL.com and the NHL app and in Canada via NHL LIVE. 

Various sporting organisations are implementing initiatives in order to maintain its fan base during the coronavirus spread. Both the NBA and NFL have offered its streaming services for free whilst no live sport is running, whereas countless clubs and companies have turned to esports such as EFL League 2 club Leyton Orient, La Liga, and NASCAR.