Everton Football Club has joined forces with Rovio Entertainment to feature Jordan Pickford, Yerry Mina and Andre Gomes in Angry Birds’ latest franchise game.
Utilising its players to produce a unique sponsorship activation, the three footballers will be transformed into Angry Birds characters being portrayed as Green Pigs during a time-limited in-game tournament on Angry Birds Friends.
Angry Birds’ Everton-themed event, which also features a ‘Goodison Park arena’, will be available until Wednesday, May 6.
The initiative further strengthens the football club’s partnership with Rovio which also has a sleeve sponsorship with Everton. Both brands have prided themselves on offering innovative and engaging activations during their collaboration, with Theo Walcott, Cenk Tosun and Gylfi Sigurdsson featured on the Angry Birds Game.
In August 2018 the then-Everton trio featured as “extra-rare five-star” playable Angry Birds Evolution characters.
— Everton (@Everton) April 30, 2020
To date Rovio’s latest Angry Birds franchise has more than 149m installs, providing Everton with an untapped potential fan base which could enhance its brand with the initiative.
The video game developer has created unique tournaments within its games prior to the Everton announcement, working with its other sporting partner the National Hockey League (NHL), along with Iron Maiden and the World Wildlife Fund (WWF).
With the Premier League coming to a sudden halt due to COVID-19, clubs have had to turn to other projects in order to maintain fan engagement until the season resumes, if it does so. This has resulted in a variety of clubs participating in FIFA tournaments and enhancing its social media and video content to keep its fanbase entertained, such as Arsenal and Merseyside rivals Liverpool’s recent partnership with Blackbird.
Everton fans will be able to access the game, and with it the Everton-themed event on mobile devices through the App Store, as well as being playable within a web browser through Facebook.