Everton Football Club has scored an extension with Fratelli Beretta in which the Italian firm will continue its front-of-shirt partnership with the Premier League side’s academy teams .
Fratelli Beretta will also gain branding across USM Finch Farm and Goodison Park during Everton’s academy and first team match days. Additionally, the company will be featured on the club’s social media and online platforms.
Alan McTavish, Commercial Director at Everton, said: “Fratelli Beretta’s decision to invest further in our partnership speaks volumes for the close relationship we have developed since we started working together and the commitment both brands have to building a long-term, mutually beneficial partnership. It also demonstrates the value of partnering with Everton has had on their business.
“Everyone at Everton is proud to continue our work delivering the next chapter of our partnership with Fratelli Beretta as we continue to maximise their brand visibility across our global markets.”
According to the club, the partnership highlights its strategy to ‘commercialise the kit branding positions available across Everton’s Women’s and Academy teams’ in order to support its overall growth in revenue. Additionally, the deal will also continue to raise awareness of Fratelli Beretta to the club’s fan bases in Asia, Europe and the USA.
Paolo Beretta, Project Manager at Fratelli Beretta, added: “As our partnership with Everton Football Club has expanded and grown, our ambitions and aims have aligned even more closely, and we have worked on some exciting global activations together.
“At Fratelli Beretta we understand the importance of continuing to invest in future generations to take us forward – something which has become even more vital in difficult times like these. Over the past year, we have been inspired by the way in which Everton’s Academy is committed to nurturing the next generation of stars and educating them in what it means to be part of the Everton Family.”
Throughout the partnership, both entities have highlighted various key values such as family, contribution plus physical, mental and social well being via a variety of activations.