Credit: MICHAEL DODGE/AAP/PA Images

Sportradar has announced a partnership with the Tipsarevic Tennis Academy to provide live content solutions and data production for the Eastern European Championship 2020.

The six-week competition, which is taking place in Serbia and is currently in its second round, continues Sportradar’s involvement in tennis following its recent deals with the Tennis Point Exhibition Series, the Austrian and German Pro Series, and the International Tennis Series. 

As part of the agreement, the firm is distributing the remainder of the competition for television worldwide as well as its live audiovisual (AV) feed, providing coverage of four matches each day of the week. 

David Lampitt, Managing Director Sport Partnerships at Sportradar, stated: “This past few months have proved challenging for everyone in the industry. We’ve drawn on the full breadth of our resources in order to support our partners within tennis and to ensure the sport is brought back safely for everyone to enjoy. 

“We’re delighted to be involved in an event of this size and profile as we continue to facilitate the return of live sport. And we’re particularly pleased to have the chance to be involved in a combined event involving top players from both the men’s and women’s Tours. The scale of it is truly unique in the current circumstances.”

Additionally, throughout the event umpires will use Sportradar’s data collection software to score matches and transmit data back to the provider. To further enhance the viewing experience additional live content from the tournament will also be introduced, including a state-of-the-art AV offering. 

As per ATP and WTA rules, the Eastern European Championship 2020 will feature players from both the men’s and women’s tours. 48 players are set to compete in the men’s draw including Milomir Kecmanovic, currently ranked No.47 with the ATP, and Aljaz Bedene, who sits at No.61. 

Moreover, the women’s event will feature 42 players from the WTA including Switzerland’s Jil Teichmann and the Netherlands’ Arantxa Rus, ranked 63 and 70 respectively. 

In total 352 matches are scheduled to be played during the competition, with the sports content provider highlighting that the deal is a ‘substantial addition to Sportradar’s portfolio of tennis events’.