Liverpool FC has signed a three year global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius as the East African country looks to boost its global profile.
As part of the deal, the two entities will become Liverpool’s official tourism and economic development partner. Moreover, Mauritius will benefit from a range of digital, social media and marketing assets though the Premier League champions’ platforms.
Billy Hogan, managing director and chief commercial officer at Liverpool FC, stated: “This is an exciting partnership and we’re delighted to build on our existing relationship with Mauritius following the opening of the LFC International Academy on the island in July 2019.
“We have a large, passionate fan base in Mauritius, and we’re pleased to be able to bring our supporters closer to the club through this partnership.
“We look forward to working with Mauritius Tourism and its Economic Development Board to support their ambition to further establish the country as a leading tourist destination and economic forum.”
The deal coincides with Mauritius’ plan to enhance its worldwide reputation with the hope to become a ‘business hub of Africa’. Furthermore, the deal is expected to bring a new awareness of the country and its tourist destinations.
Honourable Pravind Kumar Jugnauth, prime minister of Mauritius, added: “Mauritius is proud to be an official partner of Liverpool Football Club, a global football elite and Premier League champions.
“We both share common values of dedication, determination and unity. This collaboration aims at strengthening and propelling Mauritius as a thriving economic powerhouse and a world-class tourism destination.”
The deal follows Gloucestershire Cricket’s announcement yesterday that it has struck a deal with the Cayman Islands to become the club’s front-of-shirt sponsor in an attempt to promote the British Overseas Territory.