Motorsport Network has launched a new distribution and production platform, enabling fans to access motorsport media archives and help brands tell stories about the sport.
Motorsport Studios will bring a full-service offering to companies in the world of racing, integrating its inhouse developed OTT technology platform with production and content curation, global distribution and audience targeting. The new platform will also capitalise on Motorsport Network’s web and digital properties which garners a monthly audience of 56m.
James Allen, who will head up Motorsport Studios, stated: “We have the largest motorsport and automotive image archive and an extensive video library that we can leverage, because sport is not just about live events, it is also about rich content, history and context.
“We are best placed to understand what content the fans are interested in on digital platforms as we are a digital-first business.”
The new platform will incorporate Motorsport Images and Duke Video, in order to collate a wide range of photography and video assets. Motorsport.tv will also be integrated into Motorsport Studios, the digital video OTT platform allows brands and partners to host content on curated channels, which is available to audiences across the world.
As well as serving B2B clients, Motorsport Studios will enhance the B2C offerings of Motorsport Images and Duke Video, creating a new generation of products for fans and collectors. In total the platform allows access to over 26m images from the last 100 years of racing, as well as over 20,000 video assets.
Mehul Kapadia, Chief Operating Officer, Motorsport Network added: “Motorsport Studios brings together a number of key assets into one platform enabling us to leverage our technology and content library for the broader market.
“We hope that it will prove to be an essential addition to the motorsport landscape, helping companies, teams, sponsors and racing brands to engage directly with millions of fans worldwide.”