La Liga side CA Osasuna has announced a four year deal with Adidas which will see the German brand become its new kit provider.

The news follows on from the club’s announcement that it had terminated its deal with Hummel, which was scheduled to continue until 2022. However with the recent development Adidas has been selected to provide kits for the La Liga side as it approaches one hundred years since the club was founded.

Adidas has previously provided kits for Osasuna having partnered with the club between 2013 and 2018.

According to Spanish website Marca the club has been looking to cancel its deal with Hummel since around Christmas time due to the manufacturer being unable to supply significant quantities of kits around the period. The club will hope that with its new Adidas deal the club will increase its distribution potential, increasing its retail revenue.

A change in kit provider is not the only commercial business Osasuna has done with the club recently announcing that Congelados de Navarra’s frozen vegetable brand Verleal has become its new main sponsor.

As a result of the deal, Verleal’s logo will be prominent on the front of all Osasuna shirts for the next two seasons. Additionally, both entities have the option to extend the deal by a further year if they wish to do so.

Verleal replaced gambling brand Kirolbet as its front-of-shirt sponsor, a move that was expected considering the Spanish government’s new stand on shirt sponsorship by betting companies. If the Spanish government’s draft of new regulations passes an EU ruling then the country will prohibit gambling sponsorships on sports uniforms, equipment and in the naming of teams and stadiums.

Insider Insight: Osasuna’s duo of deals will certainly enhance the club as a whole. The team, which only got promoted last season, is slowly starting to commercialise itself to the La Liga system by making the most out of being in Spain’s top division. The club will also be happy to have comfortably stabilised its position in the league by finishing 10th which would have helped in negotiations with brands regarding the status of the side.

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