The Chicago Bulls and multi-asset fintech group, Plus 500, have formed a partnership as the latter becomes an official global partner of the NBA team.

The firm’s logo will be the first ever to be featured exclusively on the front of the team’s warm up shirts and jackets, beginning with the Bulls’ first preseason game at the United Center tomorrow. 

Plus500 will also have access to branding rights under the name of the official global online trading partner of the Chicago Bulls.

Michael Reinsdorf, Bulls President, said: “We look forward to beginning our partnership with Plus500 this season. Like the Bulls, Plus500 takes an innovative approach to connecting with communities around the world, making this partnership a natural fit.”

The four-year deal is said to utilise various marketing elements, community initiatives, social media content and events to drive brand awareness. It also aims to pursue Plus500’s goals to develop its global footprint by entering new markets, as well as the group’s connection with the city of Chicago.

David Zruia, Chief Executive Officer, added: “We are very excited to become the official global partner of the Chicago Bulls, one of the most renowned and successful teams in basketball history. 

“What makes this partnership so potentially valuable is that Plus500 and the Chicago Bulls share a consistent focus on innovation, a high-performance culture and a track record of success.

“With the recent launch of TradeSniper, this partnership will help Plus500 drive brand awareness in the US as we continue to diversify our global product offering and grow our presence in this significant and exciting market.”

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